Alveina
Clarity in numbers and words
Management Accounting & Financial Analytics for Small Businesses
See the Numbers · Understand the Business · Make Informed Decisions
Behind every metric is real-world experience. An economics background combined with hands-on experience in finance, management accounting and analysis.
Revenue is there, but profit is not always clear. Management data is missing, so decisions often have to be made based on intuition.
It can be difficult to understand which costs are truly necessary and which could be reduced.
Which areas, products or clients actually generate profit, and which ones are holding the business back?
Without clear data, decisions are based on feelings rather than facts.
Accounting provides financial reporting. Management analytics helps you understand the business and make better decisions.
Choose the format that fits your needs and your business stage.
A clear process from analysing your current situation to implementing the system and training.
What you have now and where the problems are
What is important to monitor
Creating a system tailored to your business needs
Setting up and testing the system using real data
Learning how to work with the system independently
Small businesses and entrepreneurs who want to understand what is happening with their business finances and make informed decisions.
Small-business owners, including Russian- and Ukrainian-speaking entrepreneurs.
Toiminimi and Oy businesses that need a clear management accounting and financial analytics system.
Entrepreneurs in other countries who prefer the convenience of working online.
More than tables and reports. Financial expertise, clear explanations and an understanding of the needs of small businesses.
More than 27 years in finance, including CFO experience in a large international company. Strategic thinking applied to the scale of small business.
You receive not only a tool, but also an understanding of how to work with it. Training is an integral part of every project.
Russian, Ukrainian and English. I am actively learning Finnish for professional use.
I help interpret data and connect the numbers with real decisions made by the business owner. Analytics is not just a report — it’s a conversation.
Modern AI tools are used in workflows and analytics to speed up work and automate routine tasks.
An understanding of the needs and specific characteristics of small businesses in the Finnish context.
Master’s degree in Economics, with more than 27 years of experience in finance and management accounting, including experience as CFO of a large international company. More than 10 years in marketing, communications and content creation. Author of seven books in Russian.
I also have experience in teaching and adult education. I use Power BI, modern digital tools and AI tools to work with data and create practical solutions for businesses.
The name Alveina comes from the Latin alveus — a riverbed. A riverbed doesn’t make water flow; it gives it a course. That’s how I work with businesses: I bring clarity to numbers and words, so your business knows where it’s heading.
In a free 30-minute consultation, we’ll discuss your situation and identify which financial indicators are important for your business.
Discuss Your Business NeedsFill out the form and I’ll get in touch within one business day to discuss your enquiry.
A short confirmation will be sent to your email.
I’ll get in touch within one business day to clarify the details.
A 30-minute online meeting — we’ll discuss your situation and define the next step.